Industrial Theatre

Industrial theatre is the use of drama and actors within a commercial setting, to sell a product or service, to put across a concept, raise people's awareness, and to enhance training.

Theatre and acting skills provide an innovative, structured and fun approach to the learning process. Industrial theatre can help people to process new ways of thinking by putting the required changes in attitude into a proper context, and by building confidence in themselves and trust in others.

Related News Articles

• White-collar poets
  [The Independent, 15 October 2000]
• When all the boardroom's a stage
  [The Independent, 18 October 2001]
• Making a drama before the crisis
  [The Guardian, 5 January 2002]